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Our philosophy is a way of living which seeks to exclude — as far as is possible and practicable — all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment.

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Baby sleeping soundly? Here’s how!

How to get baby to sleep longer stretches at night We’ve teamed up with the wonderful Susan Wallace from Settled Petals to bring you top tips for pampering your Little One and dealing with those troublesome teething and cold issues. Susan recommends using the Mother Goose Baby Care Kit, which has all the useful things you need […]

Where’s help when you need it?

First hand learnings from someone who should know better! As your annual holiday in the sun looms, you start to get that familiar anticipation and excitement for being away in the sun, kicking back and enjoying those special times with your family. The sound of the sea lapping on the beach, or the feel of […]

Cutting and caring for your baby’s hair

Baby Hair Care Tips Many new mums are unsure about the best way to wash and brush their baby’s hair. Below are some top tips to keep your baby’s hair clean and tangle free! We don’t recommend you wash your baby’s hair every day. Particularly with newborns, there’s just no need. Aim for a quick, […]

How to cut your baby’s nails

Cutting Baby Nails When a baby is born, their nails adhere closely to the skin, making them difficult to cut. The recommended guideline is to wait three to four weeks after birth before cutting. If you want to leave it longer then that’s fine too, there are no hard and fast rules. In preparation, clean […]

The ultimate holiday first aid kit

What should be in a holiday first aid kit? If you are setting off on holiday whether it’s, walking, cycling, going to the beach or just a day trip, make sure you take a well stocked first aid kit with you. Below are some of the essential items we recommend to take in your First […]

Taking a First Aid kit on a plane

Travel Friendly First Aid Kit If you are off on your holiday or a business trip and want to take a first aid kit with you it’s good to know what is and isn’t allowed on domestic and International flights. Below is the approved list of items that are allowed to be taken on board [...]